Core Brand Values: Why They Are Key to Differentiating Your Brand | Brandfolder

Your core brand values are beliefs that your company stand for. They serve as a guide that helps to tell your story, influence actions that are taken, behaviours and ultimately decisions making. In business, there will be tough times where important decisions will need to be made, but having core values will help alleviate these issues. It will remind you of what’s important for your business as well as your consumers

A brand’s mission, vision, and values build on one another and work together to build a solid company foundation

Although these ideas are connected in so way they have very different functions for a brand

• Brand Mission: The reason why a company exists and does the work it does.
• Brand Vision: A company’s aspirations for the future and what they hope to achieve.
• Brand Values: The standards a company will follow and uphold in pursuit of its mission and vision.

Why do brands need core Values?

The number one reason for having string values is that it relates to establishing a connection with customers and employees. However, this goes beyond just creating a good product and service. If you want customer loyalty then you must connect with them emotionally.

What are the benefits of brand Values?

Attracting new customers

77% of consumers buy from brands that share their values.

Core values help to propel your brand’s storytelling and from research conducted content delivered in the form of stories is retained for longer than just pure facts. This means that if you are failing to express personality and values, you are missing out on new business and opportunities.