How Jameson's Irish Whiskey Will Continue To Dominate The US Market
Jameson's now has 35 operating distilleries with another two-dozen announced and currently either in the planning stage or under construction. It has been a remarkable turnaround for an industry that, as late as 1988, had only two functioning distilleries.
Over the years sales have increased from 200,000 cases in 1989, to over 11 million cases in 2020. To put this into perspective Jameson's holds over 70% of the global Irish Whiskey market. In fact, it does even better in the US market which equates to a billion dollars in wholesale market. The core reason for the rapid growth is Jameson's original, with the recent introduction of Jameson's Cold Brew also contributing to this.
Even though people love Jameson's Original, the company are always looking at ways to innovate their products and create a growth strategy that tackle gaps in the market. The overall goal is to change peoples attitudes of how the public perceive whiskey.
Jameson's has a 240 year old history which they utilise to help promote their products. This sets them apart from other competitors*.*
Our heritage continues to pull through in all that we do today, from our signature triple distillation process to timely, relevant marketing aimed at engaging our consumers at every touchpoint.
From the beginning, Irish themed pubs and Irish Americans played a key role in the demand for more Irish Whiskey and its reason for its success. However has this approach change or adapted?
Jameson's are interested in anyone looking for, "quality, approachable, great-tasting whiskey that’s crafted with a smooth taste that is made for sharing."
Bars promoting Jameson's products have heavily influenced their success in the American market and the Jameson's brand reflects that. They say their brand shows;