The purpose of the launch Strategy is to create a document of how I intended to build up publicity around Putt Potential.
Before I can launch Putt Potential I have devised a strategy aimed at golfers who are looking for a solution that will revolutionize their putting performance. The launch strategy outlines how Putt Potential will use social media platforms, a website, and mechanize to help promote the app.
Doing this will create a good marketing campaign to allow golfers to understand the benefits that Putt Potential can bring to their overall golf game. I want to get people excited about this product and create a buzz in the Golf Industry.
Putt Potential will be available to download for both iOS users via Apple App Store and Android users via Google Play Store. The user will be required to have the Putt Potential app downloaded on both a smartwatch and mobile device. Both will display screenshots of the app illustrating the most important features of the app. It can be found in the Sports category of both app stores.
Putt Potential will have a single-page promotional website to engage users and will provide them with all the information related to the app. It will showcase and explain some of the unique features it has which set it apart from other products on the market. In addition to this there will also be some information related to the company Putt Potential explaining our goals and future plans.
I will also create an FAQ section to answer common questions that potential customers may have about the app. This will reduce long paragraphs and will give customers a shortcut to the information that they are seeking.
In the build-up to the launch, I will provide sign-up link in order to collect emails and inform the user of when the app is live. These customers will receive a month’s free trial and an early adopters discount once the trial is over. My hope is that this will encourage my first set of customers to sign up so that I can obtain email addresses and regularly update them.
Social media will play an important role in building up a loyal community of fans and boosting publicity for Putt Potential, especially during the launch phase.